| The MAA advertising platform is an easy-to-use platform to deliver both Mobile Advertising and
Mobile Direct Marketing. The platform provides secure access to Operator-owned demographic, behavioural and contextual profiling data and provides multiple media channels to deliver personalised and targeted advertising. Flexible campaign management and real-time feedback reporting ensure that Advertisers can continually refine campaigns and only pay for results.
The MAA platform supports the three essential criteria for successful advertising, namely: